After a long time working in different creative areas, I've been exploring digital product design for a few years now. I've gained experience identifying and solving problems through design.
My goal is to build products that are intuitive and easy to use (UX), as well as beautiful and attractive to interact with (UI) by relying on research, information architecture, and design systems.
Throughout my professional career, I have been involved in projects of all kinds. Below you can see a few samples:
(Click on the logo to see the project)
Identify, research, and validate existing problems to later design and produce interfaces and interaction prototypes according to the objectives set. Validation and testing of designs and prototypes with qualitative and quantitative research.
Interface design and definition of design systems, prototypes, flows, user interaction, and front-end web layouts.
Design of web creativities. Interpretation of user experience design and uploading of images to the web.
Responsible of UI/UX design for desktop, web and mobile applications. Front-end designer, CMS management, graphic design, and digital marketing planner (SEO/SEM).
After graduating, I worked for different companies and public organizations as well as freelancing in some cases usually focused on the field of design (graphic and web) and digital marketing for entities such as El Corte Inglés, DIMASA, indieorama.com, Holz Nett, etc.
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Netberry's internal application focused on the sale of tickets for events and training courses in the health sector.
To propose a digital product that can be sold to third parties in which the student (the application's target user) can complete their training from start to finish, whether they attend an event or want to attend online. The user can access the agenda of the event, see the profile of speakers and teachers, as well as the sponsors, dashboard, and get their certifications after an exam.
The research revealed that the potential users of this product are people who already have higher education (from 25 years old onwards) and always from the health sector, the most common role being doctors, pharmacists, researchers, nurses, middle and senior management in multinational pharmaceutical companies.
As a UI/UX designer at Netberry, I worked on interfaces and interaction (customer journey) as well as user experience where data collection, research, and user testing were one of the most important points.
Online shop (e-commerce) dedicated to designer fashion for women, men and children.
Starting from Netberry' internal tool for online shops, HiCommerce, the goal was to create an interface design and user experience where it is clear that it is a shop that offers luxury products (clean, simple, and minimalist aesthetics).
The customer of this online shop is a person that is looking for quality, exclusivity, and unique design. As a general rule, they are users aged 35 and over with medium-high purchasing power.
In this project for Netberry, I was in charge of the user interfaces, prototyping (interaction and customer journey), and user experience of the e-commerce.
azulive is a web application specializing in ticketing and event management.
To build software capable of selling tickets offline and online to sell a digital product to third parties. On the other hand, we included additional functions that would allow the autonomous management of events: the creation of new spaces and zones, ticket sales in different locations, season ticket management, and access validation.
Promoters, organizers, and meeting places that promote culture (theatres, public spaces, concert halls...). In many cases, these sectors identify that the problem is not being able to manage their tickets and events autonomously.
As azulae's designer for the whole project, I was in charge of the corporate image, corporate web design, promotional illustrations, interfaces (icons, screens, and other graphic elements), and user experience of the software. I was also involved in digital marketing tasks: content management, social media, and online advertising (SEM).
This tool has been implemented for: Orquesta of Extremadura, Teatro López of Ayala, Sala La Cochera Cabaret, etc.
The Number One era un proyecto of red social para compartir fotografías y vídeos que permite clasificar a sus usuarios en un ranking según la popularidad.
To create a mobile application that could compete with other photo and video social networks, especially Instagram, Tumblr and Pinterest.
The social network focused on a young audience between 18 and 35 years old (students and young workers) who would use the application in their free time as a way to interact with other people.
Within the azulae team, I was in charge of the corporate image and of working on the interfaces (low and high quality designs, interaction and customer journey) and user experience (research and user testing) based on the Material Design design system (Google's style guide for Android).
Gourmet shop to satisfy the most demanding palates. The company exports regional products to the rest of Europe.
To establish an online shop in Europe that sells a regional product. Create a strong corporate brand together with an online shop to manage sales and shipments.
The user of this e-commerce is a gourmet looking for an exclusive product of an specific quality: cold meats and Iberian products from the south of Spain. Generally speaking, they are users from all over Europe aged between 35 and 60 with a medium-high purchasing power.
My work on this project was very diverse: from creating their corporate image including sketches of their packaging to the web design and user experience of the e-commerce, which was managed with PrestaShop. Just a name and a premise, Iberian Finest's brand should inspire luxury, I proposed this brand image (defined by the oak tree and the sun) where a classic and minimalist look was combined with the elegance of the colour white.
After graduating, I worked for different companies and public bodies, as well, collaborating freelance in some cases. My role was usually focused on design (graphic and web) and digital marketing.
Although the strength of my work was in the field of graphic design (branding, flyers, brochures, and artwork), I was often in charge of web design and layout (HTML5 and CSS). For a while I was also involved in digital marketing tasks, gathering information directly with clients and implementing strategies according to previously established objectives.
I participated in contests related to graphic design around Spain and I obtained distinguished awards. Some of them are: